…It affects your bottom line!
You’ve no doubt visited many websites which bombard you with huge, flashy banner ads and other advertising which is only vaguely related to the content of the particular page. For example, you might click through to a web page with an article on children’s birthday parties. The distracting banner, proclaiming you to be the one millionth visitor to that page, offering a prize if you only click and claim it, runs the entire width at the top of the page. This type of banner ad has no relevance to the information you’re looking for and is probably not legit anyway. The blinking and flashing annoys you, so you scroll down until it’s off the screen and read what you came to see. This is a perfect example of what contextual advertising is not.
Good contextual advertising is organized on a page by page basis, so that every ad your reader sees relates closely to the content on the page. You know about Google Adsense. When you sign up for this program, Google’s spiders go out and examine each page’s content and then determine the most relevant ads to place on your page (this is why keyword density is extremely important, but we’ll save that for another time). The latest trend in the big search engines, especially Google and Bing, is to deliver to the user the most relevant content pages when the user conducts a search.
It’s most likely that you’ll have other ads, such as affiliate links, on your web pages. If every single ad on the page is closely related to the content, you’ll enjoy a much better ranking with the search engines. You’ll certainly run circles around a competitor who is running the ‘one millionth visitor’ banner!
This is why you want to hand pick your ad placements for every single page on your site. Google Adsense picks ads based on algorithm-based programs and does quite a good job. Think how you can zero in on ads with even more refinement, in terms of contextual advertising! For example, your organic gardening blog has a page which has a detailed article on how to grow tomatoes. Perfect ads that are well qualified as powerful contextual advertising might include a book on tomato varieties, or garden tools used for seeding. An ad for more generalized products, such as garden lighting or pathway paving stones are not going to engender the same amount of interest. You’ll get far lower ROI on such ads and suffer in page rankings as well. Moving these ads to a page with content related to garden landscaping or decorations is a better choice.
Keywords are another important factor in optimizing every page. If your ad links to an affiliate, check out the page title and keywords the affiliate product is using. Matching up keywords will also do your site good from the standpoint of relevance.
Well thought out contextual advertising brings more visitors to your sites through better search engine rankings, and you’ll enjoy an increase in revenues. Contextual advertising is an art, well worth cultivating and refining to the Nth degree. Relevance and context are where it’s at and it’s all within your grasp!
Many websites use banner ads and advertising banners as the major source of income for a website. Fisher Advertising
I Really like what you have done with your blog! Will you please check out my site? It is new and i would like to show it off! The site is http://www.publicdomainpayday.com
I want to thank the blogger very much not only for this post but also for his all previous efforts. I found schottinthedark.com to be extremely interesting. I will be coming back to schottinthedark.com for more information.
Affiliate marketing is one of the best ways to begin your business. It is very cost effective to begin and has great potential for earnings. Affiliate marketing is a great way to start off your business by earning some capital to begin your enterprise. Once you are starting to earn you can develop your business knowing you have a good source of income. http://www.articlecanyon.com/internet/how-to-start-an-online-business-as-an-affiliate.html
You made some good points there. I did a search on the subject and found most people will agree with your blog.
I like your template! Where did you find it or is it downloadalbe from somehwere?
Hi, Very interesting article you have there. I actually run a couple of blogs on this topic, and since I have found some of your articles very informative I definatelty think that my members would enjoy reading them. With that said I would like to place a link to some of your articles on my blogs since they are more detailed than the information posted on my blogs. Thanks for your help!
You have really great taste on catch article titles, even when you are not interested in this topic you push to read it
Hey, Are you looking for any guest writers currently because I am willing to provide you with high quality articles written specfically for your website.
I have plenty of content that I haven’t posted yet, and I’m really picky about the articles I allow, but I would be open to a guest writer.
This is a wonderful article, I located your weblog browsing google for a related content and arrived to this. I couldnt come across to much different details on this piece of content, so it was good to discover this one. I will probably be back again to check out some other articles that you have another time.
I can see that you are an expert at your discipline! I am launching a website quickly, and your information will be very helpful for me.. Thanks for all of your assist and wishing you all of the success in your business.